Course duration
12 hours (4 sessions of 3 hours in 4 consecutive weeks – summer 1403)
Objectives of the course
Those who want to better hear the client and better understand the issue of creativity, are involved in conveying a message on behalf of a brand/organization to its audience. In this course, they get to know questions and tasks that by answering those questions and performing those tasks, they can improve their relationship with creative executives and content producers.
What you will learn in this course
Is creativity limited to those whose job titles include creativity, design, art, etc.?
What role does creativity play outside of a creativity team in an agency or organization?
If I don’t work in the creative department of my company or agency, what creative responsibilities do I have?
Organizational benefits of course
Strengthening communication and speeding up the units/people who order work to the content/advertising production units/people, whether these content production units are within the organization or intermediary agencies.
Individual benefits of the course
This course is not beneficial for a person who is not in an organization with a wide and long brand and marketing unit, or who does not work in an advertising agency. We will give more value to our internal communication.
After this course, students can:
To convey their creative curiosities and ideas that they think are good and their research findings and data analysis in a more effective language to the creative and content production team and receive work and output from this team.
Course contacts
This course is not suitable for artists, writers, and artistic designers. It is suitable for teams responsible for delegating hard work to creative teams and content producers (those for whom this course is not suitable) and managing the delivery of their work.
