Course duration
9 hours (3 sessions of 3 hours in 3 consecutive weeks – Spring 1403)
Saturdays (June 15-22-29) from 10:00-13:00
Objectives of the course
Familiarity with types of advertising texts, familiarity with types of advertising goals and strategies for writing effective texts, to achieve these goals, acquiring skills regarding the correct evaluation of an advertising text from the point of view of its compliance with advertising goals is considered.
What you will learn in this course
- In this course, participants will become familiar with the fundamentals of advertising writing.
- They will learn about the types of advertising texts, their features, and their applications.
- They will also be introduced to strategies for writing effective advertising texts.
Organizational benefits of course
After completing this course, representatives from organizations will not only gain skills in writing various types of advertising texts but also acquire the ability to evaluate advertising texts based on their effectiveness in sales and alignment with predefined advertising objectives.
Personal benefits of the course include expanding the ability to craft advertising texts and gaining familiarity with strategies for creating effective advertising content.
After this course, students can:
Taking this course can be the starting point for becoming an advertising text writer and can pave the way for further development of writing skills in this field. It can make the path to acquiring more skills and expertise in advertising writing smoother.
On the other hand, marketers who are active in the field will gain the skill to choose the most effective advertising texts for their products after completing this course.
Course contacts
Those who want to enter the field of “advertising” or “public relations” or “strategy and account” or “management” take this course.
