Course duration
6 hours (2 3-hour sessions in 2 consecutive weeks – summer 1403)
Wednesdays July 3, July 10 from 14:30 to 17:30
Objectives of the course
Advertising is one of the most important communication tools for reaching both potential and existing audiences for a brand. To maximize its effectiveness within a specific timeframe and related objectives, advertising campaigns are designed to follow a central idea across various media. Given that multiple individuals with diverse expertise collaborate towards a common goal, managing an advertising campaign is akin to conducting an orchestra. It ensures a unified message is conveyed to the audience through coordinating all contributing factors, which is the primary responsibility in advertising campaign management.
What you will learn in this course
Familiarity with advertising campaigns and their fundamental principles from inception
Defining a campaign for a client through planning, execution, and necessary tools for its advancement.
Organizational benefits of course
In an advertising agency, managing an advertising campaign is the best opportunity for team building and real teamwork experience. Particularly, one of the biggest challenges for project managers is effective collaboration with internal agency functions, and this course can facilitate teamwork and team building.
One of the major challenges agencies face in HR is not only attracting project managers with the necessary skills to manage projects and campaigns but more importantly, promoting project executives to project managers.
Courses like this one can help agencies by equipping project executives with the necessary skills, most notably efficient campaign management, to effectively advance to this position.
Individual benefits of the course
Project executives can gain greater readiness for advancement to project management positions by acquiring the necessary skills to manage campaigns and projects. Campaign management, beyond advertising projects and the advertising world, provides a broader and more comprehensive view for project management across various domains.
After this course, students can:
They can acquire the necessary readiness to manage various advertising campaigns.
They gain a better understanding of the importance of the project manager’s role in team building and coordinating the elements of a campaign.
Course contacts
Those who want to enter the field of “management” or “strategy and account” or “media” or “creativity” take this course.
