Course duration
12 hours (4 sessions 3 hour in 4 consecutive weeks – summer 1403)
Saturdays (July 27 – August 3 -10-17) from 14:30 to 17:30
Objectives of the course
This course is an attempt to get into the subconscious mind of the audience, where according to studies, 95% of decisions are made. By better understanding the mechanisms and factors affecting the unconscious, one can be more convincing and influence people’s decisions.
What you will learn in this course
- Understanding the unconscious language and how the unconscious mind confronts phenomena
- Cognitive errors and biases of the human mind in confronting phenomena
- 7 principles influencing unconscious human decision-making and their application (based on findings from social psychology)
- Ethical do’s and don’ts
Organizational benefits of course
- Increasing effectiveness and optimizing marketing activities (in messages, campaigns, product/service presentation, and crisis communications)
- Better understanding of audience behavior and uncovering what they don’t verbalize.
- Analysis and prediction of mass behavior
- Assistance in formulating more effective strategies
Individual benefits of the course
- Improving presentation and selling skills for ideas
- Enhancing negotiation skills
- Increasing persuasion and influence (both personally and professionally)
- Familiarity with the latest strategies and tactics used in marketing
After this course, students can:
- Supervise the studies needed for brand design and positioning.
- Have a comprehensive perspective in evaluating or designing brand strategies.
- Represent brand architecture and naming with a strategic perspective.
- They will have various tools at their disposal to align the organization with brand goals.
Course contacts
With an understanding of mass psychology and the unconscious decision-making processes, they can design messages, campaigns, and strategies that have the greatest impact on audience decision-making. This knowledge also helps optimize marketing activities in terms of cost. Furthermore, this understanding enhances their grasp of audience behavior, enabling analysis and prediction, particularly equipping learners with skills to make more appropriate responses during times of crisis .communication
